01 · Product intent
We define the goal, the users, the constraints and what the first release must do.
Softing is a small team, 100% dedicated to your product, with 15+ years of experience in the industry. We build Android, iOS and Kotlin Multiplatform apps with a focus on quality and user satisfaction, and use AI at every stage, from UI/UX design to store release, to deliver sooner.
We build with:
Mobile capabilities
From the first prototype to the App Store and Google Play, and through every release after that.
A good mobile app is more than screens. It needs solid architecture, offline behaviour, performance on old devices, and a release process you can trust. We bring more than 15 years of that experience and use AI to move through it faster.
Our approach
Engineers make the decisions. AI does the repetitive work. Every line is reviewed before it ships.
01 · Product intent
We define the goal, the users, the constraints and what the first release must do.
02 · Design & architecture
UI/UX design in Figma, a written spec and an app architecture that both people and AI tools work from.
03 · AI-assisted build
AI writes code, tests and boilerplate in parallel. Senior engineers direct and review all of it.
Production app
A tested app in the App Store and Google Play, ready for real users.
Our process
Every project follows the same path. You always know which step we are in and what comes next.
Goals, scope, timeline and budget agreed before any work starts.
Requirements, user needs and technical risks, written into a clear spec.
UI/UX in Figma: user flows, wireframes and a clickable prototype.
Android, iOS or KMP builds in short iterations, AI-assisted and engineer-reviewed.
Automated tests and checks on real devices before every release.
Updates, monitoring and new features after launch.
What we learn after launch goes back into planning the next release.
Fifteen years of industry experience decide what to build and how. AI helps us build it faster.
Services
One team covers the whole Android family, iOS, and the shared code between them.
UI/UX design
User flows, wireframes and interface design in Figma, following Material Design and Apple's Human Interface Guidelines. You get a clickable prototype before development starts.
Android
Phone and tablet apps in Kotlin and Jetpack Compose, with modern architecture and performance that holds up on low-end devices as well as flagships.
iOS
Swift and SwiftUI apps that follow Apple's platform conventions and are prepared for App Store review.
KMP
One shared Kotlin codebase for Android and iOS, for new apps or added step by step to an app you already have.
Libraries
Reusable libraries and SDKs that other teams integrate: a clean public API, documentation and versioned releases.
Android TV
Apps for the big screen, with remote-friendly navigation, media playback and layouts made for the living room.
Android Auto
In-car media, messaging and navigation apps built to Google's driver-safety guidelines.
Backend
When your app needs a backend, we can help build it: APIs, authentication, push notifications and data storage. We also work alongside your existing backend team.
Web design
Layout and visual design for company sites, landing pages and portfolios, made in Figma to match your brand.
Web development
Small websites built from scratch: fast to load, responsive on every screen, and set up with the SEO basics.
WordPress
WordPress sites with a custom theme built for your brand, not an off-the-shelf template, and content you can update yourself.
AI in development
We use AI coding agents for implementation, tests, code review and migrations. An engineer approves everything that is merged.
Kotlin Multiplatform
Networking, data, business rules and view models live in one shared Kotlin module. Each platform keeps its native UI and native performance. You fix a bug once, and both apps get the fix.
Judgment
We have seen what breaks mobile apps: bad architecture, fragile releases, slow screens. That experience shapes every decision from day one.
The more code AI writes, the more this matters
Focus
Most of our work is Android, iOS and Kotlin Multiplatform, so you get specialists rather than generalists. Websites and backend services are there when your product needs them.
Depth in mobile, with web and backend when needed
Leverage
AI handles the repetitive work, so you talk directly to the senior engineers who build your app. No layers of account managers.
Direct contact with the people writing the code
Time zone
We work from Bosnia and Herzegovina, on Central European Time. That is the same working day as most of Europe, and our afternoon is the morning on the US East Coast. Calls, reviews and quick answers happen the same day, not overnight.
Three ways to start
01
A short sprint: we review your idea or existing app, define the scope, and build a working prototype.
Best fit: you have a direction and want it tested before you pay for a full build.
02
We take the app from spec to store release: architecture, development, testing, launch and updates.
Best fit: you know what you want to build and need a team that owns the result.
03
Our experienced mobile engineers join your team and work in your process, with AI tools to increase output.
Best fit: you have a roadmap and need more mobile development capacity.
Whether you are launching a new app, rebuilding an old one, or moving to Kotlin Multiplatform, we can help. Tell us what you have in mind and we will reply by email.